The fitness journey is an empowering and transformative one, but for many it can begin with a daunting obstacle: gym intimidation, or as some call it, “gymtimidation.” This feeling of unease and self-consciousness can deter individuals from pursuing their health and wellness goals. Some employees may hesitate to take advantage of a fitness facility due to uncertainty about how group classes operate, the size of the gym, or fear of using equipment incorrectly. For others, going to a gym can trigger insecurities related to body image, fitness level, and self-confidence. This article from the American Council on Exercise references several solutions for individuals facing gymtimidation, including exploring group fitness classes, asking for an equipment orientation, celebrating your wins, and considering a streaming fitness service. At CFW, we integrate these solutions into our service approach and don’t stop there!
"Corporate Fitness Works keeps fitness interesting by always bringing fresh programs to our team, all while creating a non-intimidating environment inside of our fitness center."
The CFW Solution:
In the wise words of one of our esteemed clients, "Corporate Fitness Works keeps fitness interesting by always bringing fresh programs to our team, all while creating a non-intimidating environment inside of our fitness center." We understand that creating a safe and welcoming fitness space is key to fostering a culture of wellness within your organization. Unlike commercial gyms, our offerings are more than just fitness classes and exercise equipment. With comprehensive fitness programs, nutrition challenges, a wide variety of group exercise classes, and engaging fitness professionals who are willing to help, we build a community to ensure employees feel comfortable and supported as they work toward their fitness goals.
A Specialized Approach:
Our approach isn't one-size-fits-all; it's tailored to meet the specific needs of each client we partner with. Whether employees are in the office, hybrid, or remote, we have customized solutions to fit the needs of each business. We understand that each industry has its unique challenges and demands and take pride in our ability to tailor our fitness and wellness services to meet the specific needs of our diverse client base. To address these concerns, we offer specialized programs like stretch breaks and injury prevention initiatives. Our commitment to understanding and addressing the distinctive needs of each client's workforce sets us apart, ensuring that our fitness solutions truly make a difference in the lives of employees across various industries.
Inclusivity is a key aspect to a successful fitness program. Group fitness classes are an especially great place for diverse groups to meet and sweat together! To combat gymtimidation, classes should be thoughtfully designed to welcome participants of all fitness levels and body types, ensuring that every person feels welcomed and comfortable. Our commitment to diversity, equity, and inclusion ensures that every member feels valued and comfortable in our fitness spaces. Our team encourages everyone to join in the fun of group exercise classes whether they are beginner, novice, or advanced! We know that fitness is for everyone.
"Our vision and mission for our fitness offering is coming to life. Our employees are utilizing our virtual offering when and where they want to and are feeling inspired and supported by our organization and colleagues to do so. Thank you, Team CFW, for creating a virtual community for our associates where they invest in themselves."
Our digital solutions, including CFW Fit Streaming, make fitness accessible for everyone, wherever they are. With on-demand options and livestream classes, participants have equal access to the same content from the comfort of their home, lessening the feelings of fear that can come with exercising in person. This impact this has on a company’s fitness offering is significant, as noted by one of our clients, “Our vision and mission for our fitness offering is coming to life. Our employees are utilizing our virtual offering when and where they want to and are feeling inspired and supported by our organization and colleagues to do so. Thank you, team CFW, for creating a virtual community for our associates where they invest in themselves.”
Beyond Fitness: Building Connections:
An inviting fitness center goes beyond fitness. We recognize the challenges faced by employees who are balancing work, family, and fitness. We, much like many corporate employees, are relatable individuals who understand these daily struggles. Our team takes the time to greet employees by name and get to know them. Complimentary facility and equipment orientations can ease a new exerciser’s worries and create opportunities to build rapport with the friendly fitness team. We are passionate about building connections with our members, both inside and outside the four walls of the fitness center. These relationships foster a sense of community and support that empowers employees to conquer their fears of visiting a fitness center.
The look and feel of a gym can influence a person’s comfort level. Imagine walking into a poorly maintained, crowded, and noisy gym. Most of us would feel intimidated or uncomfortable! Our fitness facilities are state-of-the-art, spacious, clean, and impeccably maintained. We prioritize equipment cleanliness and maintenance so members can focus on their fitness goals without distractions.
Corporate Fitness Works is your trusted partner in creating a welcoming and empowering gym experience for your employees. Our customized approach, personalized solutions, inclusive environment, and unwavering commitment to employee comfort ensure that your workplace fitness center becomes a catalyst for wellness.
If you're seeking a partner that can elevate your employee wellness initiatives, look no further. Partner with Corporate Fitness Works, and together, we'll empower your workforce to overcome gymtimidation. Connect with us today!