Who We Are

Who we are

We’re a nationwide team of more than 600 fitness professionals with a wide range of backgrounds and experience. We love to hire the best people and match their unique expertise with our clients, whether it’s a science and research firm in Pennsylvania, a tech company in Seattle, or a retail corporation in North Carolina.

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Our story

Our roots began in 1984 when two industry pioneers, Brenda Loube and Sheila Drohan, started to work with our first corporate client, Sprint. We’ve since cultivated our fitness center management expertise through working with corporate clients of all sizes and industries.

These experiences have powered us to stay ahead of trends, technologies and creative ways to offer unique service to our clients. And to us, success comes in the form of the deep relationships we’ve built with them along the way. In fact, we still work with Sprint – our first client we met more than 30 years ago.

Now owned by Beth and Michael Vivio, CFW has more than 100 clients in 23 states, and remains the largest women-owned business in the fitness management industry, with certification through the Women’s Business Enterprise National Council (WBENC). Beth and Michael have extensive leadership experience with a laser focus on driving innovation and further expanding CFW’s geographic footprint.

The Vivios are also pretty active, whether they’re sticking to their daily workout routines, giving back to the community, or visiting your company. Whatever it is, they pride themselves on making an impact and being a part of the action.

Our values

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Building connected cultures at client sites

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Coaching individuals to reach their goals

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Having fun every step of the way

Our impact

In 2013, we started our Move to Impact program as a way to connect with the communities where we live, work and play. We’ve remained focused on giving back to these communities while inspiring healthy lifestyles ever since. On any given day, you’ll find us volunteering at races, leading youth enrichment programs or gathering donations for a local food pantry. In fact, we’ve volunteered more than 5,600 hours in the community and raised over $150,000 for charitable causes.

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Our executive team

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Beth Vivio

Chairman of the Board / President

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Michael Vivio

Chief Executive Officer

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John Ruyak

President, CFW Design

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Anthony J. Scaglione

Chief Project Officer

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Christine Hart

Vice President of Finance

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Laurie Caton

Vice President of Account Management

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Teresa Fortunato O’Mara

Vice President of Team Care

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Matt Parrott

Vice President Business Development

The leadership team

Tony Alt

Senior Director Management Information Systems

Julia Arguelles

Senior Director of Account Management

Elisa Denning

Senior Director of Marketing & Public Relations

Gail Fast

Senior Director of Contracts & Compliance

Dianna Imrie

Director of Team Care

Lisa Marchiani

Senior Director of Operations

Jane Ross

Senior Director of Finance

Ken Viglio

Senior Director of Business Development

Our executive team members and fitness professionals are also highly involved in many leading organizations within the fitness industry.

Account management team

Cory Christman

Senior Account Management

Renee Goldsmith

Senior Account Manager

Chris Hojdar

Senior Account Manager

Jacquelyn Lofaro

Senior Account Manager

Emily Manley

Senior Account Manager

Lori Schiffer

Senior Account Manager

Michelle White

Senior Account Manager

Kendra Braun

Account Manager

Carla Rinker

Account Manager

Stanley Stiles

Account Manager

Bill Klitz

Personal Training Manager