Who We Are

Who we are

We’re a nationwide team of health and fitness professionals with a wide range of backgrounds and experience. We love to hire the best people and match their unique expertise with our clients, whether it’s a banking institution in Illinois, automotive company in Texas, a flooring manufacturer in Pennsylvania, a tech company in California, or a retail corporation in North Carolina.

Our story

Our roots began in 1984 when two industry pioneers, Brenda Loube and Sheila Drohan, started to work with our first corporate client, Sprint. We’ve since cultivated our fitness center management expertise through working with corporate clients of all sizes and industries.

These experiences have powered us to stay ahead of trends, technologies and creative ways to offer unique service to our clients. And to us, success comes in the form of the deep relationships we’ve built with them along the way. In fact, we still work with Sprint – our first client we met more than 30 years ago.

Now owned by Beth and Michael Vivio, CFW has more than 100 clients in 23 states, and remains the largest women-owned business in the fitness management industry, with certification through the Women’s Business Enterprise National Council (WBENC). Beth and Michael have extensive leadership experience with a laser focus on driving innovation and further expanding CFW’s geographic footprint.

The Vivios are also pretty active, whether they’re sticking to their daily workout routines, giving back to the community, or visiting your company. Whatever it is, they pride themselves on making an impact and being a part of the action.

Our mission

We deliver custom onsite and virtual fitness management solutions that serve the unique and specific needs of working populations.

Our vision

We integrate our onsite and online fitness solutions within our client organizations and help them build connected cultures that enhance morale, boost productivity, reduce costly health issues, while providing an equitable benefit that can attract and retain top talent.

Our values

Diverse group of employees hi fivein the office

Building connected cultures at client sites

Coaching individuals to reach their goals

Thriving on diversity, equality, & inclusion

Having fun every step of the way

Our Commitment to Supplier Diversity

As a woman and minority-owned business, Corporate Fitness Works’ commitment to Supplier Diversity is at the core of every area of our business. From our employees and clients to our products and services -- we look for suppliers and vendors who share our core set of values to help us fulfill our vision. As certified, active members in our regional and national WBE and MBE chapters, we serve as mentors to smaller businesses and women-minority entrepreneurs, and source diverse suppliers whenever possible.

Our impact

In 2013, we started our Move to Impact program as a way to connect with the communities where we live, work and play. We’ve remained focused on giving back to these communities while inspiring healthy lifestyles ever since. On any given day, you’ll find us volunteering at races, leading youth enrichment programs or gathering donations for a local food pantry. In fact, we’ve volunteered more than 6,800 hours in the community and raised over $182,000 for charitable causes.