Who We Are

Who we are

We’re a nationwide team of health and fitness professionals with a wide range of backgrounds and experience. We love to hire the best people and match their unique expertise with our clients, whether it’s a banking institution in Illinois, automotive company in Texas, a flooring manufacturer in Pennsylvania, a tech company in California, or a retail corporation in North Carolina.

Our story

Corporate Fitness Works began in the early 1980s when founders Brenda Loube and Sheila Drohan envisioned bringing health and fitness directly to workplaces. Officially launched in 1988, their expertise in fitness center management and trendsetting wellness solutions quickly expanded the company from a few contracts in the Mid-Atlantic to over 100 client sites in 23 states.

In 2018, Brenda and Sheila transitioned ownership to Michael and Beth Vivio, who brought new energy and capabilities to the business. Under their leadership, the company evolved to target larger clients and developed The CFW Solution, a comprehensive approach centered on four key pillars: Movement, Recharge, Nutrition, and Connection.

When the COVID pandemic struck in 2020, CFW accelerated its digital transformation, launching online fitness platforms with on-demand and livestream content to support clients’ employees—onsite, remotely, or in hybrid settings.

In October 2024, CFW entered a new chapter, joining forces with HealthFitness, Inc., a subsidiary of Trustmark Benefits. For decades, CFW and HealthFitness had been friendly competitors, sharing similar expertise, values, and a commitment to client service. Together, the combined organization will serve over 200 clients at more than 360 sites across the nation. This acquisition represents significant growth, new opportunities for employees, and enhanced service innovations for clients as we continue to transform workplace wellness.

Our mission

We deliver custom onsite and virtual fitness management solutions that serve the unique and specific needs of working populations.

Our vision

We integrate our onsite and online fitness solutions within our client organizations and help them build connected cultures that enhance morale, boost productivity, reduce costly health issues, while providing an equitable benefit that can attract and retain top talent.

Our values

Diverse group of employees hi fivein the office

Building connected cultures at client sites

Coaching individuals to reach their goals

Thriving on diversity & inclusion

Having fun every step of the way

Our impact

At Corporate Fitness Works, we are deeply committed to giving back to our communities through a wide range of outreach, volunteerism, leadership, and awareness with the foundation to inspire healthy lifestyle, promote diversity and inclusion, as well as sustainability. This passion is integrated in our culture and through annual company- and communitywide initiatives that align with Feeding America's Hunger Action Month, a Pay the Fun Forward positivity campaign, plus our annual inclusive 5K Your Way.

Our Team Leaders collaborate with client Employee Resource Groups to support their unique initiatives, fulfilling thousands of hours of volunteerism for races and special events, and helping to raise tens-of-thousands of dollars for non-profit organizations. We take great pride in the roles we play within key business and industry organizations, like IHRSA, BOMA, ACSM, among others. In addition, many of our Team Leaders serve on local and national boards that promote physical activity and wellness in the communities where they live, work, and play.