‘Brand’ New! CFW’s refreshed brand and website.
It’s been several months in the making, and we are thrilled to announce the new look and feel of Corporate Fitness Works!
What’s different and why change? More than elevated graphics and a modernized style, the new website features engaging copy that aligns with our expertise in offering fitness solutions that meet the unique needs of working populations. Images and stories from our team and our clients provide an authentic representation of who we are, our company culture, and how we partner with companies to build connections and create a healthy, productive workforce.
In late 2018, CFW owners Beth and Michael Vivio initiated a brand revisioning project. The intention was not to change our identity, but to sharpen the focus on what we do best as a premier provider of fitness center design, management, and programs for companies. To do this right, CFW enlisted the compelling web design and creative content prowess of Big Sea and B2 Communications and got right to work.
When we first approached the website redesign, it was important to us that the new site stay true to our core values and our mission to move everybody,” explains Beth Vivio, President/Chairman of CFW. “We are so pleased with how the new site celebrates our longevity of 30 years in business, while highlighting our people and our approach to helping our clients and their employees overcome the health challenges that exist in today’s large-scale office environment.
In addition to the new website, CFW has an evolved company logo with refreshed marketing and social media to match. The soft launch of the website happened at the end of May of 2019. By mid-June, the team proudly displayed the updated brand at two major conferences (pictured below), making a positive impression on current and potential business partners.
It’s been a huge undertaking, of course, but very exciting to see our brand vision come to life,” says Michael Vivio, CEO of CFW. “The focus on fitness solutions for working populations is an inherent trait of CFW. It’s where our team naturally excels. Because of this, the transformation has been met with eagerness and fed our innovation to elevate programs and services that specifically address workplace health issues.
The brand and website re-fresh are only the beginning. Achieving this important step has set the stage with a clear and focused platform for CFW to advance in other areas. For example, in a recent press release, CFW announced a new division of the company dedicated to our fitness center design and equipment services – CFW Design. Additionally, CFW has been awarded certification through the National Minority Supplier Diversity Council (NMSDC) as a Minority Business Enterprise. This in conjunction with our women-owned certification through WBENC, strengthens our affiliations and partnerships with supplier diversity – a business practice we are deeply committed to.
We are excited to celebrate these advancements for the company as we prepare for more on the horizon. Keep following our blog and social media to see what happens next!